Rally Bulgaria is the most prestigious and the oldest rally event in Bulgaria. It was a confirmed event for the 2010 World Rally Championship season, as the seventh of the thirteen planned events. 2010 was the first and so far only time that Rally Bulgaria have been in a World Rally Championship season, having previously hosted races for the European Rally Championship.The application was accepted by the FIA despite the fact that Rally Bulgaria's candidate rally in July 2009 ended in an accident which killed Italian co-driver Flavio Guglielmini and seriously injured Swiss driver Brian Lavio. Bulgaria was the only new candidate for the 2010 World Rally Championship season, although Rally Argentina had made a reserve application just in case Bulgaria's application failed.
The route is near the resort and also HQ of the rally Borovetz ski resort.